Pharrell Wants to Incept Us All to be Better People
Pharrell was in New York City to launch the campaign through an all day roll-out that included events with Adidas tennis athletes Garbiñe Muguruza, Angelique Kerber, Sascha Zverev, Dominic Thiem, and Jo-Wilfried Tsonga at the Frederick Johnson Community Court in Harlem where they put on a tennis clinic for local kids. Pharrell and Adidas used the opportunity to announce a donation to the NYC Parks Department to restore local tennis courts, and a partnership with Horizons and Court16 establishing a tennis scholarship for underprivileged kids
Quiet Please: Pharrell Williams and adidas launch tennis initiative for NYC
Pharrell Williams is known for his many fashion collaborations, from G-Star to Billionaire Boys Club to Chanel, but his partnership with adidas, which began in 2014 with a slick line of Stan Smith sneakers and track jackets signalled a deeper collaboration ahead. Last week, adidas and Pharrell launched “Don’t Be Quiet Please,” a New York City-wide campaign celebrating the music producer’s love of tennis and belief in social action. This is a clever activation inviting New Yorkers to make all sorts of pledges, and several New York City tennis courts will be restored through the campaign. Two of the notable partners are non-profit organisation Horizons and Brooklyn-based kids tennis club Court 16, who will work with Pharrell and adidas to establish a scholarship for children. As the US Open enters its final days, Court 16 founder Anthony Evrard said, “this robust tennis experience will foster the cultivation of values and benefits rooted in tennis that these 25 children will benefit from their entire lives: discipline, fair play, focus, self-assurance, and an active, healthy lifestyle – this includes a healthy mind. Partnering now with adidas and Pharrell’s strong belief that sports can serve as a conduit for positivity rings especially true for me, and is one of the reasons I created Court 16. Providing children with the tools to build social fluency and confidence cannot be overstated; it gives them the power to believe in their own voices, empowering them to inspire change through love and unity”.
Tennis Time at Court 16 by petitePARADE
In New York, you have many things: the best food, the finest fashion and the coolest concepts. For tennis beginners and enthusiasts, there's Court 16. The coolest, indoor tennis court and school is located in the hip neighborhood of the Boerum Hill, Brooklyn. We caught up with founder, Anthony Everand, and got to know more about the only tennis club in the U.S. dedicated exclusively to youngsters #TennisRemixed4Kids
With reimagined facilities, a holistic teaching methodology, and a community built on empowerment and education, Court 16 is the premier kids’ lifestyle tennis destination! Check out our Q&A with Anthony below and visit Court16.com to learn more about joining for day or weekend or enrolling in summer camp!
K-WAY x Court 16
Court 16's collaboration with K-WAY featured on mini:licious:
Tots as young as two and a half years oldcangatheronthespecialkid-size courts (36 by 18 feet) to learn hand- eye coordination, balance and howto play well with others through the basics of tennis. Early-elementary- school–aged children are taught how to correctly swing a backhand and a forehand and to volley, while bigger kids get into the nitty-gritty of how the game works and they even play mini tournaments. The oldest of students (9- to 11-year-olds) start to delve into strategy and graduate to the full-size courts, but even these young pros still get to have fun: At every level, instructors take breaks for games and music! 526 Baltic St (718-875-5550, court16.com).
Court 16 at ClassTrips
Designed for kids ages 3 to 12, Court 16’s field trips are ideal for all players, no matter their experience level. With courts perfectly sized for children and a modern, high-energy approach to tennis training, we give your scholars the right foundation to learn, improve and play together with a lot of heart. Located in Boerum Hill, Brooklyn and just minutes from the Barclays Center, Court 16 is easily accessible via public transportation (2, 3, 4, 5, B, D, N, Q, R to Atlantic Avenue/Barclays Center Station).
Court 16, located at 526 Baltic Street, is also the first youth tennis club with indoor courts that are sanctioned by United States Tennis Association. “We wanted to make the sport joyfully accessible, from the moment you come into the space,” Court 16 founder Anthony Evrard told Brooklyn Magazine. “It’s also much easier to teach the right fundamentals on a smaller court.”
Court 16 is the first—and only—kids' tennis club in New York City. Developed by an international network of tennis experts and cultural creators, we created the club with a vision for a modern approach to teaching tennis.