Felix Auger-Aliassime, the top-20 ranked Canadian tennis pro, visited Court 16 Long Island City on August 21st, 2019 to spend some time rallying with youth players, answering their questions, and signing autographs. It was an honor to host such a generational talent to kick off the Babolat Youth Observatory And Kids Lab and allow our players to see tennis through the lens of a relatable, kind, and genuine professional.
The afternoon started with Babolat & Court 16 announcing a partnership in creating the Babolat Youth Observatory and Kids Lab. To create state-of-the-art products and services fully dedicated to all tennis players, including kids, Babolat collects strategic insights on the needs and expectations of athletes across the globe. Court 16 is spearheading the project in the U.S. to provide firsthand feedback on Babolat products, which will be tested by several of our age groups. Babolat will leverage this knowledge to inform the design of future product innovations for a new generation of players and fans.
“Babolat is at the forefront of solutions that connect tennis players around the world through groundbreaking technology and the highest quality equipment,” says Anthony Evrard, Court 16 Founder and CEO, and Member of Babolat Youth Observatory and Kids Lab Advisory Board. “It’s a privilege to develop programs with leaders and visionaries such as Team Babolat.”
Auger-Aliassime was then welcomed to Court 16 and New York City as he prepared to play high-profile matches across the borough on the sport’s biggest stage. Court 16 players had the chance to rally with the top-20 player for a few minutes each and show off their own skills. What could be cooler than spending some time hitting with a player who you’ll be cheering on for the next 20 years?!